Arty Starr - Biography - No Fluff Just Stuff

Arty Starr

Author of Idea Flow, Founder, FlowInsight

Arty Starr is a recognized Flow Experience expert, researcher, speaker and thought leader, and author of Idea Flow, how to measure the friction in software development. Arty's PhD research is developing a theory of momentum in software development, and she is creator of the FLOWS platform designed to help developers thrive and find joy through more time in the flow state. The company she founded, FlowInsight, is on a mission to bring back joy to our everyday work.

Arty is also a 2D/3D animator and artist, and has spent the last couple years building 3D apps in AR. She loves to share about her experiences with these technologies.

PRESENTATIONS

Enabling Powerful Software Insights by Visualizing Friction and Flow
Interactive 3D Animation in AR

EVENTS

ÜberConf July 15 - 18, 2025 Denver, CO