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The Attraction Principle: How to get your ideas used

Everyone wishes something was different—CEOs, managers, ScrumMasters, team members.

Often, people try to achieve the difference by rolling out new processes Or, they try to persuade people to try their ideas. Both approaches sometimes work—for some definition of work

But, if you want people to own the change and shape the change, you need to go about things in a different way. I call this change by attraction. In this interactive talk, I want to engage you, as I share strategies to activate curiosity, build credibility, and engage people change.

Let's face it: there is no shortage of good ideas in our field. But getting people to listen to your ideas isn't always easy. But let's face another thing: most people don't like to be told what to do. Nor do they like to be argued into submission.

The attraction principle takes the opposite approach. Rather than telling or arguing, build influence and curiosity.

In this session I'll share how to gain influence and credibility, create reciprocity, and get your ideas put to use (or at least tried!).


About Esther Derby

I draw on four decades of experience leading, observing, and living organizational change. I work with a broad array of organizations. My clients include both start ups and Fortune 500 companies.

Based on experience and research, my approach blends attention to humans and deep knowledge of complex adaptive systems.

I have been called one of the most influential voices within the agile communities when it comes to developing organizations, coaching teams, and transforming management. My work over many years has influenced coaches and leaders across many companies.

Background
I started my career as a programmer. However, over the years I’ve worn many hats, including business owner, internal consultant and manager. From all these perspectives, one thing was clear: individual, team, and even organizational success depends greatly on the work environment and organizational dynamics. As a result, I have spent the last twenty-five years helping companies shape their environment for optimum success.

My formal education includes an MA in Organizational Leadership and a certificate in Human Systems Dynamics.

Follow me on Twitter @estherderby

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