Selling Agility: Experience from the Trenches
People ask me all the time, “How do you get people to buy in the use of agile methods?” While this is easier than it once was, there are still many challenges, and agile snake oil sales are on the rise. If you are looking to sell agility or deeper your agile investment (or your sales force), this session will provide you with tools that will help you frame your sell points, select your sales tools and communicate the value (of a practice) over the mechanics.
This session will start out showing how agility sells (or does not) and where the sales have added value or simply added noise. From there, we will talk about the value of various practices as we re-frame them into valuable items which sell. Lastly, we will finish up talking about how to sell each of these to the various buyers within organizations: managers, directors, tech leads, developers, business partners and more.
About David Hussman
David teaches and coaches the adoption and improvement of agility as a delivery tool. His work includes helping companies of all sizes all over the world. Sometimes he is pairing with developers and testers, while other times he is helping to invent, evolve and plan the delivery of all types of products and projects. David also spends a great deal of time helping leaders at all levels find ways to pragmatically use agility to foster innovation.
Prior to working as a full time coach, David spent years building software in a variety of domains: digital audio, digital biometrics, medical, financial, retail, and education to name a few. David now leads DevJam, a company composed of agile collaborators. As mentors and practitioners, DevJam focuses on agility as a tool to help people and companies improve their software production skills. DevJam provides seasoned leaders that strive to pragmatically match technology, people, and processes to create better and cooler products in competitive cycles.
Along with teaching and coaching, David participates in conferences around the world. He is the recipient of the Agile Alliance, 2009 Gordon Pask Award. David continuously contributes to books and various publications.
For coaching information, presentations, and more, visit www.devjam.com
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