Discovering Real Value with Story Maps and Personas
While actors and use cases often left users behind, personas and story maps bring the users to life and help mine real value. This session will teach you how to craft personas and use them to drive value into your development stream. The tools presented will help you better understand your buyers and users and build strong product backlogs and product road maps.
The session starts with an overview of what personas are and why people use them. From there, we will start from the beginning: who do you use to pattern your personas and who has the best skills to create them. Once we have created a few personas, we will explore how they can be used to craft story maps, create acceptance tests and help keep the user's experience, and their needs in the minds of the development community.
About David Hussman
David teaches and coaches the adoption and improvement of agility as a delivery tool. His work includes helping companies of all sizes all over the world. Sometimes he is pairing with developers and testers, while other times he is helping to invent, evolve and plan the delivery of all types of products and projects. David also spends a great deal of time helping leaders at all levels find ways to pragmatically use agility to foster innovation.
Prior to working as a full time coach, David spent years building software in a variety of domains: digital audio, digital biometrics, medical, financial, retail, and education to name a few. David now leads DevJam, a company composed of agile collaborators. As mentors and practitioners, DevJam focuses on agility as a tool to help people and companies improve their software production skills. DevJam provides seasoned leaders that strive to pragmatically match technology, people, and processes to create better and cooler products in competitive cycles.
Along with teaching and coaching, David participates in conferences around the world. He is the recipient of the Agile Alliance, 2009 Gordon Pask Award. David continuously contributes to books and various publications.
For coaching information, presentations, and more, visit www.devjam.com
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