Gateway Software Symposium - No Fluff Just Stuff

Gateway Software Symposium

April 7 - 8, 2017

Stop Getting Crushed By Business Pressure

Friday - Apr 7 10:45 AM CDT - SALON C

This is my story of lessons learned on how to stop the crushing effects of business pressure… I was team lead with full control of our green-field project. After a year, we had continuous delivery, a beautiful clean code base, and worked directly with our customers to design the features. Then our company split in two, we were moved under different management, and I watched my project get crushed.

As a consultant, I saw the same pattern of relentless business pressure everywhere, driving one project after another into the ground. I made it my mission to help the development teams solve this problem. This is my story of lessons learned on how to transform an organization from the bottom up. I'll show you how to lead the way.

The crushing business pressure is caused by a broken feedback loop that's baked into the organization's design. In this presentation, I'll show you how to fix the broken feedback loop. Learn how to:

  • Gather evidence of developer productivity loss
  • Identify the key organizational changes required for success
  • Make the case to management for improvement
  • Partner with your manager for long-term success

If the system is broken, we need to fix the system. You can change the system by making the decision to lead.

Arty Starr

Arty Starr

Author of Idea Flow, Founder, FlowInsight

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About Arty Starr

Arty Starr is a recognized Flow Experience expert, researcher, speaker and thought leader, and author of Idea Flow, how to measure the friction in software development. Arty's PhD research is developing a theory of momentum in software development, and she is creator of the FLOWS platform designed to help developers thrive and find joy through more time in the flow state. The company she founded, FlowInsight, is on a mission to bring back joy to our everyday work.

Arty is also a 2D/3D animator and artist, and has spent the last couple years building 3D apps in AR. She loves to share about her experiences with these technologies.