The Who and What of Agile - Personas and Story Maps

Successful projects require any number of practices but if you don't know who you're building it for or what you're supposed to build, failure is a distinct possibility. How do we capture the who and what? Personas and story maps are two effective techniques that you can leverage. After discussing the basics, we'll break into small groups and you'll have a chance to actually try building a set of personas as well as a story map.

Personas are a time tested technique to help teams understand their users and facilitate building the right interface. While personas are often backed by extensive ethnographic research, they don't require months and months of effort.

Of course just knowing who we're building for is only part of the picture, we have to know what our users are trying to do. Wether you favor use cases, user stories or more traditional requirements documents, at the end of the day our customers are using our application to further some other goal.