Central Iowa Software Symposium

August 3 - 4, 2018

Where Do Ideas Come From? Creating, Cultivating, and Communicating IP

Saturday - Aug 4 4:30 PM - POLK

Neal Ford

Neal Ford

Director / Software Architect / Meme Wrangler

How do you create creativity? This talk offers techniques and perspectives to discover, grow, and project your ideas.

Where do ideas for new talks, books, videos, software…ultimately, everything…come from? A common question at conference panels to the speakers is “Where do you get your ideas for talks?” This session answers that question, along with how some of us cultivate new ideas. This talk investigates three aspects of ideation:

How do new ideas arise?

I cover various ways of synthesizing new ideas: switching axiom(s), mutation, oblique strategies, and a host of other techniques to generate a germ of a new idea

How do ideas grow into intellectual property?

I cover techniques for iterating on ideas to discover deeper meanings and connections. I also cover how techniques to evolve and grow ideas.

How do you communicate new IP?

I cover various ways to convey IP: presentations, articles, books, videos, and a host of other media. I talk about how writing and presenting techniques to amplify your new idea and get it out into the world.

One key to building new IP is separating ideation, organization, and realization, which often become jumbled. By separating them, we can build practices to allow each to flourish. This talk provide concrete advice in each area to help realize new ideas.

Creativity is the reason we have all the Cool Stuff we have. This session investigates how to fan the spark of an idea into a roaring flame of intellectual erudition.

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About Neal Ford

Neal is Director, Software Architect, and Meme Wrangler at ThoughtWorks, a global IT consultancy with an exclusive focus on end-to-end software development and delivery.
Before joining ThoughtWorks, Neal was the Chief Technology Officer at The DSW Group, Ltd., a nationally recognized training and development firm. Neal has a degree in Computer Science from Georgia State University specializing in languages and compilers and a minor in mathematics specializing in statistical analysis.
He is also the designer and developer of applications, instructional materials, magazine articles, video presentations, and author of 6 books, including the most recent The Productive Programmer. His language proficiencies include Java, C#/.NET, Ruby, Groovy, functional languages, Scheme, Object Pascal, C++, and C. His primary consulting focus is the design and construction of large-scale enterprise applications. Neal has taught on-site classes nationally and internationally to all phases of the military and to many Fortune 500 companies. He is also an internationally acclaimed speaker, having spoken at over 100 developer conferences worldwide, delivering more than 600 talks. If you have an insatiable curiosity about Neal, visit his web site at http://www.nealford.com. He welcomes feedback and can be reached at nford@thoughtworks.com.