Surfing my blog reader the other day, I couldn’t help but react to the news about Microsoft bringing ads to the Zune. Boy, that ought to *really* help sales. Reg Braithwaite has commented on this already but I’ve really got to wonder how long it’ll take companies to figure out that putting the customer first works. I think Reg hits on it - we aren’t the target market here, shareholders or marketing departments are. Clearly the music industry doesn’t get it but anyone want to wager on the likelihood of ads on an iPod? Only one US air carrier posted a profit in the first quarter and they consider themselves first and foremost a customer service organization. Huh. Wonder if there’s a connect there? Nah, couldn’t be.
What a Great Idea
Posted by: Nathaniel Schutta on May 23, 2008

About Nathaniel Schutta
Nathaniel T. Schutta is a software architect and Java Champion focused on cloud computing, developer happiness and building usable applications. A proponent of polyglot programming, Nate has written multiple books, appeared in countless videos and many podcasts. He’s also a seasoned speaker who regularly presents at worldwide conferences, No Fluff Just Stuff symposia, meetups, universities, and user groups. In addition to his day job, Nate is an adjunct professor at the University of Minnesota, where he teaches students to embrace (and evaluate) technical change. Driven to rid the world of bad presentations, he coauthored the book Presentation Patterns with Neal Ford and Matthew McCullough, and he also published Thinking Architecturally and Responsible Microservices available from O’Reilly. His latest book, Fundamentals of Software Engineering, is currently available in early release.
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