You Need Feature Teams to Produce Features - No Fluff Just Stuff

You Need Feature Teams to Produce Features

Posted by: Johanna Rothman on February 2, 2015

Many organizations create teams by their architectural part: front end, back end, middleware. That may have worked back in the waterfall days. It doesn’t work well when you want to implement by feature. (For better images, see Managing the Stream of Features in an Agile Program.)

Pierce Wetter wrote this great article on LinkedIn, There is no “front end” or “back end.” Notice how he says, referring to the yin/yang picture,

Your product isn’t just the white part or the black part above. It’s the whole circle.

That has implications for how you structure your teams.

If you have front end, back end, or middleware teams, you lose the holistic way of looking at features. You can’t produce features—you produce components, parts of features that work across the architecture. Even if everyone does their job perfectly, they still have to knit those pieces together to create features. Too often, the testers find the problems that prevent features.

Instead, you want a product development team, a feature team. That team has someone from the back end, someone from the front end, someone from middleware, and a tester, at minimum. Your team may have more people, but you need those people to be able to create a feature.

You might call these teams product development teams, because they produce product chunks. You can call them feature teams because they can create features.

Whatever you call them, make sure—regardless of your life cycle—that you have feature teams. You can have feature teams in any approach: serial, iterative, incremental, or agile. What differentiates these teams from functional or component teams is that feature teams can produce features.

Features are what you offer to your customers. Doesn’t it make sense that you have teams that create features?

 

Johanna Rothman

About Johanna Rothman

Johanna Rothman, known as the “Pragmatic Manager,” offers frank advice for your tough problems. She helps leaders and teams learn to see simple and reasonable things that might work. Equipped with that knowledge, they can decide how to adapt their product development.

With her trademark practicality and humor, Johanna is the author of 18 books about many aspects of product development. She’s written these books:

  • Project Lifecycles: How to Reduce Risks, Release Successful Products, and Increase Agility
  • Become a Successful Independent Consultant
  • Free Your Inner Nonfiction Writer
  • Modern Management Made Easy series: Practical Ways to Manage Yourself; Practical Ways to Lead and Serve (Manage) Others; Practical Ways to Lead an Innovative Organization
  • Write a Conference Proposal the Conference Wants and Accepts
  • From Chaos to Successful Distributed Agile Teams (with Mark Kilby)
  • Create Your Successful Agile Project: Collaborate, Measure, Estimate, Deliver
  • Agile and Lean Program Management: Scaling Collaboration Across the Organization
  • Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects, 2nd edition
  • Project Portfolio Tips: Twelve Ideas for Focusing on the Work You Need to Start & Finish
  • Diving for Hidden Treasures: Finding the Value in Your Project Portfolio (with Jutta Eckstein)
  • Predicting the Unpredictable: Pragmatic Approaches to Estimating Project Schedule or Cost
  • Manage Your Job Search
  • Hiring Geeks That Fit
  • The 2008 Jolt Productivity award-winning Manage It! Your Guide to Modern, Pragmatic Project Management
  • Behind Closed Doors: Secrets of Great Management (with Esther Derby)

In addition to articles and columns on various sites, Johanna writes the Managing Product Development blog on her website, jrothman.com, as well as a personal blog on createadaptablelife.com.

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