“Headquarters” and “Remote”: Language Matters - No Fluff Just Stuff

“Headquarters” and “Remote”: Language Matters

Posted by: Johanna Rothman on January 11, 2011

I’ve been working with program teams lately, and some of them have issues when they talk about different teams on their programs when they use words such as “headquarters” and “remote” locations. The headquarters teams tell me the remote teams don’t listen to them and the remote teams tell me the headquarters teams don’t hear them. There’s more to it, but that’s the start.

When program team members,  and especially program team managers and project managers talk about “headquarters” and “remote” teams, they, and the teams, assign a hierarchical and positional meaning to the teams.

When you say “headquarters” and “remote”, the implication is that the people who count are the people at headquarters, and the people who don’t count are remote. The people whose opinion means something are the people at headquarters and the people whose opinion doesn’t mean anything are remote.

I am sure, that for the majority of program teams, this is not their intent. They don’t mean to exclude other people’s opinions or discount their ideas. But they do. Language matters.

I prefer to call the teams by either their feature team names or their locations: Floor 2, Section 27, Bangalore, Dublin, Cambridge, LA, whatever the geographic location is that defines that team. (I like to identify a dispersed team, with a feature.)

However you name your teams, consider avoiding “headquarters” and “remote”. Consider naming teams after their features. That may help your organization move to cross-functional teams in one location.

Whatever you do, avoid the us and them of “headquarters” and “remote”.

Johanna Rothman

About Johanna Rothman

Johanna Rothman, known as the “Pragmatic Manager,” offers frank advice for your tough problems. She helps leaders and teams learn to see simple and reasonable things that might work. Equipped with that knowledge, they can decide how to adapt their product development.

With her trademark practicality and humor, Johanna is the author of 18 books about many aspects of product development. She’s written these books:

  • Project Lifecycles: How to Reduce Risks, Release Successful Products, and Increase Agility
  • Become a Successful Independent Consultant
  • Free Your Inner Nonfiction Writer
  • Modern Management Made Easy series: Practical Ways to Manage Yourself; Practical Ways to Lead and Serve (Manage) Others; Practical Ways to Lead an Innovative Organization
  • Write a Conference Proposal the Conference Wants and Accepts
  • From Chaos to Successful Distributed Agile Teams (with Mark Kilby)
  • Create Your Successful Agile Project: Collaborate, Measure, Estimate, Deliver
  • Agile and Lean Program Management: Scaling Collaboration Across the Organization
  • Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects, 2nd edition
  • Project Portfolio Tips: Twelve Ideas for Focusing on the Work You Need to Start & Finish
  • Diving for Hidden Treasures: Finding the Value in Your Project Portfolio (with Jutta Eckstein)
  • Predicting the Unpredictable: Pragmatic Approaches to Estimating Project Schedule or Cost
  • Manage Your Job Search
  • Hiring Geeks That Fit
  • The 2008 Jolt Productivity award-winning Manage It! Your Guide to Modern, Pragmatic Project Management
  • Behind Closed Doors: Secrets of Great Management (with Esther Derby)

In addition to articles and columns on various sites, Johanna writes the Managing Product Development blog on her website, jrothman.com, as well as a personal blog on createadaptablelife.com.

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