The Value of a Demo - No Fluff Just Stuff

The Value of a Demo

Posted by: Johanna Rothman on August 31, 2010

Some teams don’t do demos at the end of their iterations. Many of the teams who don’t do demos also have trouble finishing all the stories they committed to at the beginning of the iteration. They continue, iteration to iteration, not always finishing, not getting to releaseable at the end of the iteration. And, sometimes, these teams don’t do retrospectives because they are not done.

There’s significant value in a demo at the end of the iteration.

  1. The demo shows the team what they have done and not done in the iteration.
  2. The demo shows the product owner/customer what they have done and not done.
  3. The demo acts a a milestone–the team has to stop what they are doing to show the demo. They can’t keep going without doing a demo.

If you’re not demoing at the end of an iteration, reconsider. Use the demo to get feedback, record your velocity, and see if you are done enough with this project for now, or if you really need to continue working off this backlog.

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Johanna Rothman

About Johanna Rothman

Johanna Rothman, known as the “Pragmatic Manager,” offers frank advice for your tough problems. She helps leaders and teams learn to see simple and reasonable things that might work. Equipped with that knowledge, they can decide how to adapt their product development.

With her trademark practicality and humor, Johanna is the author of 18 books about many aspects of product development. She’s written these books:

  • Project Lifecycles: How to Reduce Risks, Release Successful Products, and Increase Agility
  • Become a Successful Independent Consultant
  • Free Your Inner Nonfiction Writer
  • Modern Management Made Easy series: Practical Ways to Manage Yourself; Practical Ways to Lead and Serve (Manage) Others; Practical Ways to Lead an Innovative Organization
  • Write a Conference Proposal the Conference Wants and Accepts
  • From Chaos to Successful Distributed Agile Teams (with Mark Kilby)
  • Create Your Successful Agile Project: Collaborate, Measure, Estimate, Deliver
  • Agile and Lean Program Management: Scaling Collaboration Across the Organization
  • Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects, 2nd edition
  • Project Portfolio Tips: Twelve Ideas for Focusing on the Work You Need to Start & Finish
  • Diving for Hidden Treasures: Finding the Value in Your Project Portfolio (with Jutta Eckstein)
  • Predicting the Unpredictable: Pragmatic Approaches to Estimating Project Schedule or Cost
  • Manage Your Job Search
  • Hiring Geeks That Fit
  • The 2008 Jolt Productivity award-winning Manage It! Your Guide to Modern, Pragmatic Project Management
  • Behind Closed Doors: Secrets of Great Management (with Esther Derby)

In addition to articles and columns on various sites, Johanna writes the Managing Product Development blog on her website, jrothman.com, as well as a personal blog on createadaptablelife.com.

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