Who Should Be a Product Owner? - No Fluff Just Stuff

Who Should Be a Product Owner?

Posted by: Johanna Rothman on December 22, 2008

At a recent workshop, one of the participants asked me this question, “We want to start a new Scrum team. But we are confused about who to ask to be the product owner. We have a choice of someone who doesn’t know how to be a product owner, is 10 time zones away, but knows the current product, the customers and what they want. We also have a choice of someone here (same time zone) but he doesn’t know the current product or the customers. Who’s the better product owner?”

What a terrible choice. I didn’t like either choice.

I would look for a third option. I would look for someone who is interested in being a product owner, can either learn the product or learn how to be a product owner, and is local so he/she can participate in demos and sprint planning. My colleague says there is no one who could do that.

My colleague wants to know who you would pick, of the two options above: a local person who doesn’t know the current product or customers, or someone 10 time zones away who doesn’t know how to be a product owner. Please leave a comment if you have an opinion.

Johanna Rothman

About Johanna Rothman

Johanna Rothman, known as the “Pragmatic Manager,” offers frank advice for your tough problems. She helps leaders and teams learn to see simple and reasonable things that might work. Equipped with that knowledge, they can decide how to adapt their product development.

With her trademark practicality and humor, Johanna is the author of 18 books about many aspects of product development. She’s written these books:

  • Project Lifecycles: How to Reduce Risks, Release Successful Products, and Increase Agility
  • Become a Successful Independent Consultant
  • Free Your Inner Nonfiction Writer
  • Modern Management Made Easy series: Practical Ways to Manage Yourself; Practical Ways to Lead and Serve (Manage) Others; Practical Ways to Lead an Innovative Organization
  • Write a Conference Proposal the Conference Wants and Accepts
  • From Chaos to Successful Distributed Agile Teams (with Mark Kilby)
  • Create Your Successful Agile Project: Collaborate, Measure, Estimate, Deliver
  • Agile and Lean Program Management: Scaling Collaboration Across the Organization
  • Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects, 2nd edition
  • Project Portfolio Tips: Twelve Ideas for Focusing on the Work You Need to Start & Finish
  • Diving for Hidden Treasures: Finding the Value in Your Project Portfolio (with Jutta Eckstein)
  • Predicting the Unpredictable: Pragmatic Approaches to Estimating Project Schedule or Cost
  • Manage Your Job Search
  • Hiring Geeks That Fit
  • The 2008 Jolt Productivity award-winning Manage It! Your Guide to Modern, Pragmatic Project Management
  • Behind Closed Doors: Secrets of Great Management (with Esther Derby)

In addition to articles and columns on various sites, Johanna writes the Managing Product Development blog on her website, jrothman.com, as well as a personal blog on createadaptablelife.com.

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