Connie Finkelman
RWX / CDX
Fort Lauderdale · November 27 - 30, 2012

Front-end Experience Architect
Connie has been developing websites for over fifteen years and is currently the Senior UI Architect for Vitacost/Kroger, where she is architecting the front-end of Kroger's new responsive online storefronts. Before joining Vitacost, she developed websites and mobile applications for Office Depot, and for agency corporate clients including Coca-Cola and AT&T. Connie has developed enterprise websites in languages as diverse as Arabic and Japanese, and has won numerous awards for her use of innovative techniques, including 3 American Advertising (Addy) Awards for responsive website design and development.
She is co-founder of the digital agency Pixelslave, Inc. and is a passionate evangelist for performance, user experience and accessibility. She is also the pseudonymous author of six novels in which she explores the dark side of technology.
Presentations
CSS3 and HTML5 for Mobile High Performance
As the lead UI developer for Office Depot I worked with Java developers to bring our mobile site to a “Best in Class” status, gaining a 300% improvement in speed. In this presentation I'll talk about how to practically apply HTML5 and CSS3 in the mobile web environment to achieve maximum performance and speed.
CSS Spriting
The subject I am most excited about is spriting. Everyone knows that image spriting is an important component of enterprise CSS. But even giants like Yahoo and Facebook could make major improvements in the size and efficiency of their sprites. After an in-depth analysis of image sprites I discovered the key factors in minimizing images sizes for sprites and applying them efficiently.