The Importance of Storytelling in Web Design

About this Presentation

With the craft of web design, we often focus on coding methodologies, user interface design, color theory, typography and scripting. While these details are important, we also need to take a step back and apply a more meta approach to the entire design of a website and how it engages end-users. What if we strengthened our creations for the web by building them upon a foundation of Story?

Let's explore the growing importance of storytelling in web design, how to communicate Story through all aspects of a website from content, to design, to ux; and how to apply key components of great storytelling in literature to the medium of the web.