CASE STUDY: Developing a Great User Interface - A Netflix Case Study

About this Presentation

This presentation will detail the innovative Netflix website features and how they came to be a part of the user experience. Following a handful of features, this will take you through the development process, from concept to qualitative and quantitative testing, out to launch. Including recent tests, this presentation will highlight design successes and give some insight to some of the ideas that were left behind.

Netflix, the world's leading online DVD rental service, has a long history of delivering one of the most simple and elegant user experiences on the web. It has proven essential to provide a highly personalized web experience to millions of Netflix members. Netflix invented the now ubiquitous 5-Star Rating widget interaction that is used across the web today. The continued use of Ajax and other rich web technologies has been core to the Netflix experience ever since.

This presentation will detail the innovative Netflix website features and how they came to be a part of the user experience. Following a handful of features, this will take you through the development process, from concept to qualitative and quantitative testing, out to launch. Including recent tests, this presentation will highlight design successes and give some insight to some of the ideas that were left behind.