Neal Ford
Northern Wisconsin Software Symposium
Green Bay · August 3 - 5, 2007

Director / Software Architect / Meme Wrangler
Neal is Director, Software Architect, and Meme Wrangler at ThoughtWorks, a global IT consultancy with an exclusive focus on end-to-end software development and delivery.
Before joining ThoughtWorks, Neal was the Chief Technology Officer at The DSW Group, Ltd., a nationally recognized training and development firm. Neal has a degree in Computer Science from Georgia State University specializing in languages and compilers and a minor in mathematics specializing in statistical analysis.
He is also the designer and developer of applications, instructional materials, magazine articles, video presentations, and author of 6 books, including the most recent The Productive Programmer. His language proficiencies include Java, C#/.NET, Ruby, Groovy, functional languages, Scheme, Object Pascal, C++, and C. His primary consulting focus is the design and construction of large-scale enterprise applications. Neal has taught on-site classes nationally and internationally to all phases of the military and to many Fortune 500 companies. He is also an internationally acclaimed speaker, having spoken at over 100 developer conferences worldwide, delivering more than 600 talks. If you have an insatiable curiosity about Neal, visit his web site at http://www.nealford.com. He welcomes feedback and can be reached at nford@thoughtworks.com.
Presentations
The Productive Programmer: Practice (10 Ways to Improve Your Code)
No one writes perfect code: even the best developers fall into bad habits and traps. These topics from The Productive Programmer illustrate blind spots and helps you write better code.
Implementing SOA
This talk avoids SOA hype and gets to the meat of the matter: how do you implement a Service-Oriented Architecture, what are the technological pitfalls, how do you test it, and what traps should you avoid. No marketecture: just implementation details.
Keynote: Software "Engineering" & Polyglot Programming
About bridges, languages, engineering, polyglot programming, and the near future.
Regular Expressions in Java
Regular expressions should be an integral part of every developer?s toolbox, but most don?t realize what an important topic it is. Regular expressions have existed for decades, but many developers don't understand how to take full advantage of this powerful mechanism, either through command line tools and editors or in their development.
Productive Programmer: Acceleration, Focus, and Indirection
This session discusses how to use the Productive Programmer principles of acceleration, focus, and indirection to become a more productive programmer. This session describes these principles, but the primary focus of this session is demonstration of these principles with real-world examples.
Productive Programmer: Automation and Canonicality
This session discusses how to use the Productive Programmer principles of automation and canonicality to become a more productive programmer. This session describes these principles, but the primary focus of this session is demonstration of these principles with real-world examples.
Building DSLs in Static and Dynamic Languages
This session discusses building Domain Specific Languages and DSL-style code in Java, Groovy, and Ruby. It discusses the different types of DSLs, details on how to implement them in Java, Groovy, and Ruby, and example problem domains where DSLs make sense.
Introduction to JRuby
This session describes JRuby, the 100% pure-Java implementation of the Ruby programming language. It covers the basics of programming with JRuby and examples of how to integrate it into existing Java projects.
Rails for JRuby
This session explains all the hype surrounding Ruby on Rails, in a context familiar to Java developers. It covers convention over configuration, ActiveRecord, controllers, views, Ajax, scaffolding, testing, and deployment…on the JVM, using JRuby.
Agile Project Management (With Just a Bit About Mingle)
You can read books about Agile projects, but you must consult real-world experience to really understand the dynamics of agile project management. This session discusses agile management topics including estimation, project tracking, and useful metrics (and how to obtain them). And just a little about Mingle, the agile project tracking tool from ThoughtWorks.