Pragmatic Managers Posted for Your Reading Pleasure

Posted by: Johanna Rothman on 02/17/2012

I have posted 2012′s Pragmatic Manager emails. I have been writing in themes this year:

I am writing about geographically distributed teams in preparation for my Geographically Distributed Teams Workshop with Shane in April:

Earlier this year, I wrote about the project portfolio for the Peer Project Portfolio coaching that wraps up next week:

I had several goals with the frequency of my emails: to reconnect with my people on my email list. I had not emailed frequently enough in the past years and I wanted to resolve my bounces and lost email addresses. I thought if I provided enough value, I could entice  lost emails back to me.

I also wanted to sell my new offering, the peer project portfolio coaching. But I didn’t want to do a hard sell. That just doesn’t fit for me. I thought if I couldn’t sell my value, I didn’t deserve to sell my service. So, I thought, why not sell my coaching the way I sell my normal consulting? I market myself by speaking and writing. Why not do it for this service? That’s what my email list is for. Duh on me.

Please let me know if you like this idea of several themed newsletters. And, what I think is a low-key sales pitch.

If you are not on the list, please do add yourself. There’s a signup form on the upper right of this page. Or, ask me to add you. If you think you are on the list and you have not received an email, your email has bounced, or your email is not confirmed. Email me personally, and I can fix this. And, if you like what you read, please comment on one of the newsletter pages. That’s what they are there for.

I’m working on what I think is a great newsletter for Monday, so keep those comments coming…


About Johanna Rothman

Johanna Rothman

Johanna Rothman, known as the “Pragmatic Manager,” helps organizational leaders see problems and risks in their product development. She helps them recognize potential “gotchas,” seize opportunities, and remove impediments.

Johanna was the Agile 2009 conference chair. She is the current agileconnection.com technical editor. Johanna is the author of these books:

- Manage Your Job Search

- Hiring Geeks That Fit

- Manage Your Project Portfolio: Increase Your Capacity and Finish More Projects.

- 2008 Jolt Productivity award winning Manage It! Your Guide to Modern, Pragmatic Project Management

- Behind Closed Doors: Secrets of Great Management (with Esther Derby)

She is working on a book about agile program management. Find more of Johanna's articles and her blogs at www.jrothman.com and at www.createadaptablelife.com

More About Johanna »

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